✦ Buyers are changing

The New Interface for Commerce isn’t a website. It’s an AI.

Overway powers an open protocol mesh for discovery, trust, and transactions — built for agents, not platforms.

✦ Design for agents, not eyeballs

The Shift: From Browsers to Buyers' Agents

Overway makes your product findable, credible, and purchasable — without needing a website.

We’ve spent 20 years optimizing pixels for human eyes. But buyers don’t browse anymore — they delegate. AI assistants, not users, are initiating the next wave of transactions.

✦ FUTURE READY, BY DESIGN

What is Overway?

The Infrastructure Layer for Ambient, Agentic Commerce — modular, autonomous, and open.

Discover

Structured feeds that Al can parse natively. Overway makes your catalog machine-readable and accessible to agents, so the right product shows up at the right moment without endless scrolling.

Trust

Trust is no longer tied to intermediaries. Overway verifies product data, inventory, and policies at the infrastructure level, so agents and buyers can act with confidence.

Transact

Forget carts and checkouts. Overway enables direct, API-driven transactions from wherever intent originates, turning every interface into a conversion point

✦ ADAPT FAST, SCALE SMART

Why This Matters

Overway is the HTTP for Agentic Commerce — not a platform, not a marketplace, but the connective layer beneath all of them.

Commerce today is centralized and opaque.

Intermediaries today control discovery, trust, and conversion — extracting rent at every step. Data silos block interoperability, and sellers pay to access even their existing customers. The outcome: rising costs, diminishing margins, and zero transparency.

Commerce tomorrow is ambient, agentic, and open.

Al agents transact on behalf of users, interfacing directly with seller-native protocols. Trust is embedded, discovery is autonomous, and transactions flow without intermediaries. In this new paradigm, you're discoverable by design and built to scale seamlessly.

✦ THE SHIFT

Miss the Shift, Miss the Market.

CAC ↑, ROAS ↓

As autonomous AI agents take over purchase paths, brand visibility through human-centric funnels drops. Without structured product data and API-level access, sellers risk becoming invisible to AI buyers. The rules of conversion are being rewritten — by code, not clicks.

Direct, protocol-based sales ↑

Sellers can now integrate directly into agent ecosystems. Protocol based commerce enables always-on, programmatic sales channels - no bidding, no middlemen. Own your product graph, and become discoverable by agents natively. Build your direct-to-intent channel: scalable, margin-efficient, and future-aligned.

✦ join THE SHIFT

Want to build the future of commerce?

We’re onboarding a select group of developers and brands to shape the protocol.

Join us